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I mean this is kinda cool and all, but why not fix the rivers or invent some kind of more important tech to combat climate change??
Yes, that would also fix not only growing cocoa but many other problems. I could imagine that if the effort of exploring cell-cultured cocoa yields success, Fazer patents the technology in order to gain competitive advantage against other chocolate giants.
True. On the other hand this research could also help in other ways, who knows.