Ford deepened a price war in the electric-vehicle industry on Monday by slashing the prices of its F-150 Lightning trucks, including a 17% cut for the base model, as it aims to boost its share of an EV market dominated by Tesla .

From the article:

The base Pro variant of Lightning now carries a suggested retail price of $49,995, compared with its prior price of $59,974, while the higher-end Platinum model will cost about 6.2% less, at $91,995.

  • dynamojoe@lemmy.worldEnglish
    2·
    1 year ago

    I would have paid $50k this past January when I was looking for a new vehicle. When I was invited to order (in March) the Pro was “unavailable”, so was the XLT, and the cheapest trim level I could order was the Lariat at $78k…for delivery in six months.

    Edit: On second thought, as bitter as I am towards Ford for this (and I really want an EV Maverick), this price cut is a good thing for consumers not only for itself but also because it helps establish a lower baseline for the Cybertruck. Which I hope flops, because I want one for cheap.

    • 404CameranotFound@lemmy.fmhy.mlEnglish
      3·
      1 year ago

      Towing capacity is 10,000 lbs. the 2023 f150 V-6 can pull 10,100 lbs.

      I’d say that’s a pretty comparable drivetrain. Not to mention, most dudes that buy a truck anymore don’t actually use it as a truck. The amount of people I see with a truck not making it do truck things is staggering.