Ford is cutting another 4,000 jobs in Europe as it loses ground in the global EV race
electrek.co
Ford is slashing another 4,000 jobs in Europe as it struggles to keep pace with the market’s shift to electric...

Is it over for the American Auto industry?

  • Varyk@sh.itjust.works
    8·
    13 days ago

    yup, they’ve been declining a long time and China is definitely going to take over next gen EVs.

    basically has already taken over that industry.

    The big three don’t want to compete, and China is basically a factory company already, so it’s difficult to see how American automotive manufacturing catches up when they refuse to invest in new technology or manufacturing processes.

    • sabreW4K3@lazysoci.alOPM
      8·
      13 days ago

      I just never imagined a world without Ford. But Ford and General Motors have gone out of their way to have that be the outcome.

      • Varyk@sh.itjust.works
        5·
        13 days ago

        they really have tiptoed into obsolescence.

        I’m sure they’ll hang around domestically, but not as industry forces to reckon with.

        • reddig33@lemmy.world
          6·
          13 days ago

          I’d say GM is still fighting by bringing back the Bolt. But Ford tossed in the towel a long time ago by deciding to only ship trucks and SUVs.

      • schizoidman@lemm.eeEnglish
        51·
        13 days ago

        I mean not to long ago some people can’t imagine a world without Nokia phones and here we are today.

        • sabreW4K3@lazysoci.alOPM
          2·
          13 days ago

          You’re not wrong, but the legacy of Nokia speaks for itself. Ford, not so much. They didn’t really do much to push the industry forward in the past decade. At least Nokia died doing what it loved, spending too much on research and development. 😂

      • ShepherdPie
        41·
        13 days ago

        I think the world is rapidly going to leave us behind over the next 50 years because we’re too stupid, self-centered, and short-sighted to see it happening in real time and adapt.

  • Telorand@reddthat.com
    7·
    14 days ago

    I would not be surprised if Ford shrinks and becomes American-only, as the new admin pushes more gasoline and oil and reduces overall EV incentives.

    They’ll subsist on gigantic-truck sales, maybe get a bailout from the sympathetic government, and maybe bide their time until they get a Democrat willing to subsidize and incentivize their transition to EVs in the future. If they’re truly toast, it will be a very slow death, and a lot can change even in four years (for better or worse).