Activists call on tech giant to extend a change making personalised algorithm optional to comply with rules for EEA countries

From the end of August, TikTok users in 30 countries in the European Economic Area will be able to opt out of receiving personalised content recommendations, which are largely generated based on past activity. TikTok said it had no plans to make the same option available to users in the UK.

  • gloriousspearfish@feddit.dkEnglish
    6·
    1 year ago

    Nobody is going to choose that option in the EU anyway. TikToks “special” algorithm is what attracts people. The app becomes boring if you disable it, users who try will quickly reenable it again.

    TikTok knows this. The option is only to appease EU legislators so they do not outright ban TikTok.