"Advertising has an opportunity to be a meaningful driver of growth for us."
  • jqubed@lemmy.world
    88·
    7 months ago

    “We’ll be very thoughtful about how to absolutely maximize our profits from this”

    I mean, they’ve already been getting revenue from product placements in their sports games, many of which sell at or near AAA prices already.

    • halcyoncmdr@lemmy.world
      44·
      7 months ago

      To be fair, advertising in sports games is essentially expected. Advertising is all over the place in real world sports.

      We all know that’s not what EA is talking about here though. They 100% are trying to figure out how to get that sort of advertising into other shit where it doesn’t fit well. You know they’d put real world ads into a single player Star Wars game right now if they could get away with it.

      • joekar1990@lemmy.world
        21·
        7 months ago

        It’s like how product placement in movies started off super small. Now sometimes it just fucking smacks you in the face where you think is this movie legitimately just an ad?

      • andrew_bidlaw@sh.itjust.works
        3·
        7 months ago

        I was always wondering how much money shooters set in modern times like BF\COD get from weapon manufacturers and army. It’s both an ad for service and a shooting range with a touch of competition.

      • jqubed@lemmy.world
        1·
        7 months ago

        Yes, I’m just surprised it’s taken them this long to go from ads in sports games to everywhere else

    • lilja@lemmy.ml
      4·
      7 months ago

      But how else can they guarantee infinite growth to their shareholders? Won’t someone please think of the poor shareholders???