Majority of us don’t really care, it’s until you decided to make it a means to brand your business as minority owned is you trying to make us care about it. Your product or service is what should be the one speaking about whether your business is worth supporting, not who you support and what community. That’s a huge part of, you know - business. Who you decide to serve or not is another thing but that’s not what this is about.
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It’s the same as if your company donates to anti-gay causes. Bigots line up to buy your chicken sandwich but others will protest.
Or, you can be Target and piss off both
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My wife works at a Target and had to evacuate due to a bomb threat a few weeks ago. Target didn’t even communicate with employees in a meaningful way about all of it. I don’t blame the media. I think comparatively it’s a great company and I have a lot of good things to say about them but they really managed to disappoint everyone this summer…bigots, lgbtq persons and alllys, as well as employees.
Painting a target for fascists or to whom?
This opinion looks a little question-begging to me: do all businesses who declare these kinds of things do so as branding? I myself, don’t believe they do as many would be doing so for advocacy for minority groups, for example.
I would gladly “paint a target on my back”(whatever that vague threat means) if I could open a minority owned store.
It’s important to show people that success and independence is possible. And if some racist/bigoted idiot has a problem with that, it’s equally important to show yourself standing up to that.
Oh no! Now the conservative religious bigoted pukes will target me, which they definitely didn’t do to my gay aass already.
