Workers in Towson, Maryland, have earned the distinction of becoming the first Apple retail workers in the nation to vote to strike over failed union negotiations with their employer. The approximately 100 Apple workers were also the first in the nation to successfully form a union. They did so in 2022, as the Coalition of Organized Retail Employees (CORE), joining the International Association of Machinists and Aerospace Workers (IAM). Two-thirds of the store’s workers voted to join the union, a resounding success at a company that has long staved off union activity.
  • Cosmic Cleric@lemmy.worldEnglish
    15·
    1 month ago

    From the article …

    Among Apple’s earliest tactics, a bold one even by corporate standards, was to offer all but the Towson store workers new educational and medical perks, saying that the nascent union would have to negotiate for those perks while nonunion workers would be able to enjoy them immediately. The IAM CORE members claimed it was a “calculated” move by Apple, timed just ahead of a second retail union vote at a store in Penn Square, Oklahoma

    Luckily, the bid failed and a majority of Penn Square’s Apple workers chose to unionize.

    Apple’s ugly maneuver echoed that of Starbucks corporation a year later. The coffee giant increased hourly pay for all but its union workers. The NLRB also ruled against Starbucks.

    That’s some shitty psyop moves by those two companies. Glad they didn’t work.

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • ChicoSuave@lemmy.world
      2·
      1 month ago

      These companies are run by people who are paid money but don’t understand the value they are taking from others. They need to be held accountable by being public figures.