Threads is off to a strong start, with about 25m active users a week in. It’s a lot, but it’s nowhere near Twitter numbers, even after a year of decline there. Threads becoming the new …
They didn’t lose anyone, its only been out for a short time. With the recent changes at twitter breaking all sorts of long time features Threads is poised to be its replacement.
What none of these articles seem to want to highlight is that this is completely normal retention behaviour. 50% week 1 retention isn’t excellent by any stretch of the imagination, but it’s well, well within the span of what’s normal.
They didn’t lose anyone, its only been out for a short time. With the recent changes at twitter breaking all sorts of long time features Threads is poised to be its replacement.
They lost plenty of people, at least for now.
What none of these articles seem to want to highlight is that this is completely normal retention behaviour. 50% week 1 retention isn’t excellent by any stretch of the imagination, but it’s well, well within the span of what’s normal.
And Threads is still half baked.