Hell, current plant-based alternatives would be doing great too if they weren’t inexplicably more expensive. Impossible Meat has a lower environmental impact and requires fewer resources to make than beef? Great! Why does it cost more then? I’m not even vegetarian but I’d happily switch to fake burgers if they weren’t double the price.
That tells me demand is more driven by diet & environmental reasons than cost.
To make up numbers:
Price a pound of pleat, er plant meat, at $10, and 5 vegans and 5 environmentalists buy it. Drop the price to $8 and 5 vegans and 5 environmentalists and 2 price-sensitive environmentalists buy it.
Gross $100 on the former or $99 on the latter. Net more than one dollar extra profit on the former (10 pounds cheaper to produce than 12 pounds). Solution if you’re a profit-hungry corporation? Keep the price high.
Hell, current plant-based alternatives would be doing great too if they weren’t inexplicably more expensive. Impossible Meat has a lower environmental impact and requires fewer resources to make than beef? Great! Why does it cost more then? I’m not even vegetarian but I’d happily switch to fake burgers if they weren’t double the price.
The answer to why is billions of dollars of subsidies to the animal meat industry.
That tells me demand is more driven by diet & environmental reasons than cost.
To make up numbers:
Price a pound of pleat, er plant meat, at $10, and 5 vegans and 5 environmentalists buy it. Drop the price to $8 and 5 vegans and 5 environmentalists and 2 price-sensitive environmentalists buy it.
Gross $100 on the former or $99 on the latter. Net more than one dollar extra profit on the former (10 pounds cheaper to produce than 12 pounds). Solution if you’re a profit-hungry corporation? Keep the price high.
Bummer but think that’s what’s going on