I really think these companies should try and split the men’s and women’s preferences for taste tests. There is a strong idea of meat and cheese being tied to manhood, and I have a suspicion that while men might prefer the taste, even in a blind test, they would lie about it to avoid being thought of as a “soy boy”. I really do think the new age of fake meats is less about taste, and more about identity.

EDIT: I will say though, for cheese the gap is real. Personally very happy these companies are closing it, because I’d buy it.