Literally ever new movie trailer be like: plays some generic or over-used, irrelevant pop-song, spoils the main parts of the film, and then comes the annoying drum:
THUD…THUD…THUD…THUDTHUDTHUD…
<starts-playing-song>
“This summer/winter”
THUD…THUD…THUD…THUDTHUD…THUDTHUDTHUDTHUDTHUD…
<silence>
<weird-synth, testosterone-filled voice>“ENTER-TITLE-NAME, NOW COMING TO A CINEMA 🏋🏽 NEAR YOU 💪🏼”
I’d assume when they say “modern cinema” they mean movies coming out within a year or so of now, which likely discludes movies from before they were born. Rather than movies from the modern era.
I agree with the other points though. Trailers are interesting (though if I’m looking forward to something and know I’m going to consume it, I now avoid trailers and advertising for that)
“contemporary cinema” is probably a better way to put it, yeah