• DandomRude@lemmy.world
      link
      fedilink
      English
      arrow-up
      9
      ·
      edit-2
      18 days ago

      At least internationally, the Coke advertising campaigns definitely had a big impact. In Germany, for example, there was the “Christkind”, who was usually depicted as a little girl bringing presents to children. Today, the “Christkind” has largely been replaced by the Coke Santa Claus, although this character also resembles St. Nicholas, who is often depicted with a white beard and a (red) bishop’s outfit.