A new survey has found that over half of gamers prefer to play single-player titles.
According to Midia Research, this game mode is most popular across all platforms – particularly on mobile, with 58% of respondents saying they preferred single-player games.
The data from the survey was collected from Midia Research’s Q1 2024 and Q1 2023 consumer surveys across the US, UK, Australia, Canada, Germany, France, Poland, Turkey, and South Africa.
Research found that older gamers were more drawn to single-player titles, with 74% of gamers aged over 55 choosing to play games solo.
There are remarkably few MBAs acting as creative directors, but it’s true that the place where the motivations framework thing is most popular is triple A games as a service stuff. Honestly, it’s mostly used as a way for creatives just doing game designery things to explain how the game designery things align with the marketingy things and the businessy things. That’s part of why I don’t love it, it doesn’t really do much, it’s mostly a translation layer.