Vehicles under $15k are 1.6% of the market, and their share of the market has dropped over 90% since 2019. The old advice that you can get a beater and drive it in to the ground for $5k hasn’t been true for years but it still seems pervasive in personal finance spaces.
I went in person last month to two dealerships in my area, and they both had over 5k markups.
They also stated ~30k on their website.
Lame. It’s at least better than a year ago when everything was marked up >$10k.