Summary
Journalists are increasingly abandoning X (formerly Twitter) for Bluesky, citing higher engagement and less toxicity. Since Elon Musk’s takeover of X, changes like deprioritizing external links and rising hate speech have alienated many, especially marginalized groups.
Bluesky, founded by Jack Dorsey, offers a more welcoming environment, especially for journalists and activists, with 20x the engagement in some cases.
Reporters note better traffic, reduced harassment, and a focus on diverse stories.
Organizations like The Guardian and fundraising groups also report greater success on Bluesky compared to X.
Mastodon needs a lot of work before it becomes a mainstream option. They missed a big opportunity when twitter became toxic, and now they can’t compete against bluesky. Hope i’m wrong but i think they are doomed.
At this point I’m just hoping BlueSky gets it right and provides a federation protocol.