Movie budgets usually don’t include the marketing costs, as that information is almost never revealed to the public. But to find out how much money a film would need to be profitable, a good guess is to multiply the budget by 2.5.
For example, a $100 million film would need to make at least $250 million to break even.
But this isn’t a hard-and-fast rule, as no one can really be certain of the marketing budget.
Movie budgets usually don’t include the marketing costs, as that information is almost never revealed to the public. But to find out how much money a film would need to be profitable, a good guess is to multiply the budget by 2.5.
For example, a $100 million film would need to make at least $250 million to break even.
But this isn’t a hard-and-fast rule, as no one can really be certain of the marketing budget.
EDIT: Typo.