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Oh good another boring expensive electric crossover SUV. I sure am enjoying reading all the articles lately about how these things aren’t selling anymore and I can’t imagine the story will be any different for this Acura. Carmakers, you have two ways to be the first to print money with electric cars moving forward. Option one is a VW golf style “hot” hatch with 200ish miles range for under 25k, option two is the same but Ford ranger chevy S10 sized. You won’t make the margins that are there to be made on gigantic escalades and excursions but that’s not what this is about. Volume is the name of the game people. Ya can’t pull the Nintendo card, make 3 examples of a product, and then complain when dealers mark your shit up by 20k.
You won’t make the margins that are there to be made on gigantic escalades and excursions but that’s not what this is about. Volume is the name of the game people
While I know you’re advocating for a product you want, with today’s market your suggestion is just bad business.
Nearly all automakers making EVs are constrained by the about of battery capacity they can get. So lets say an automaker can get its hands on 30,000 50kw battery packs. This would give you the 200ish miles of range you’re looking for. They could either put that into the $25k (or under) car you’re asking for and (assuming every car sells) the automaker would pocket $750 million dollars.
Instead the same automaker with the same 30,000 50kw battery packs could put those into a more premium car selling for $45k or so and they’d bring in $1.35 billion dollars, or $600 million dollars more than the cheap car.
More battery manufacturing capacity is coming online all the time. Additionally, less expensive battery chemistries are also being made. 5 Years ago you couldn’t by any EVs with LFP (Lithium Iron Phosphate) batteries, and now there are more than a dozen. Sodium (instead of Lithium) base batteries will be massively cheaper yet! So what you’re asking for will likely happen, but in today’s market its a bad business decision for an automaker to make a $25k EV if they can make a more expensive one.
But also, theres that potential to game the federal tax credits. They gotta stay within that prescribed price range.
This doesn’t look bad, but it doesn’t exactly excite anyone.
I think the Blazer EV looks way the hell cooler.
In today’s market, every brand needs a crossover so we all can bitch and moan about the fact that it’s another crossover, but ultimately that’s what sells. So until the buying public stops purchasing them, companies will continue to churn them out. So I cant fault Acura for releasing an EV crossover since that’s where the money is.
I do hope they continue to have their EVs made by GM and maybe release a shorter wagon in the future. And maybe even a coupe even though it wpuld clearly not be a huge seller. Would love for them to bring back the Legend coupe.
