Summary
Many Americans joining China’s social media platform RedNote are encountering strict censorship uncommon in Western platforms.
One non-binary user had a post asking if the platform welcomed gay people removed within hours.
Posts on LGBTQ+ topics, fitness photos, and sensitive cultural content have been censored, frustrating users unfamiliar with China’s moderation rules.
RedNote is hiring English-language moderators to handle the influx. While some users enjoy cultural exchange, others criticize restrictions.
Analysts see RedNote’s growth among US users as a soft power win for China.
My question is how much of these articles are manufactured outrage. Like, I can’t imagine anybody expected anything different - especially since some of this stuff is censored already on American social media (especially LGBT related stuff), and the media has spent 50 years telling Americans how much censorship there is in China and the Great Firewall.
Probably 90% from my personal experience, I see loads of LGBTQ posts on RedNote. I wonder if they’re being sensored or just waiting to go through the moderation queue.
I could see English posts maybe accumulating negative sentiment scores or even just a lack of known words causing a post to end up in a moderation queue.
For reference sentiment scores are basically a numeric way of scoring a post. Words like “hate” get -10 points neutral words get 1 point, and positive words like love and friendship get +10 points. At least when I was in college, this was a popular way for social media to determine if they should push your content or not.
This is all just leading up to the TikTok savior Trump winning over the youth crowd. If you force them to a platform that is much worse, they will forget how controlling the previous platform was and just be happy to have it.