The Epic First Run programme allows developers of any size to claim 100% of revenue if they agree to make their game exclusive on the Epic Games Store for six months.
After the six months are up, the game will revert to the standard Epic Games Store revenue split of 88% for the developer and 12% for Epic Games.
Kingdom Hearts was a double whammy of poor decision making on Squeenix’s part. Not only did they launch on EGS, where most PC players aren’t going to care about it, they launched it at an absurd price. They were selling the HD collection for $50 when you could walk over to GameStop or Target and get the PS4 version for $20.