Because if you propose that, no one is actually going to do it.
Doing something is always more impactful than shooting for everything and ending up doing nothing. This is a great example of a smartly thought out mass movement; it has a specific goal, and a clearly defined set of terms. Remember, you can always expand or extend. It’s far better to get a small thing moving than try to build a big thing that you never finish.
Also, 40 days is long enough that some people are going to change their shopping habits on a more permanent basis. Creating even a longer impact on Target.
I don’t get why anyone complains about fixed term boycotts anyway. You can just add another 40 days if Target doesn’t get the message. It’s not like you’re signing a contract or something. Boycotts are a negotiation, and in negotiation you always leave yourself wiggle room.
People love to get into this “Only the biggest possible action and nothing else” mindset, and then never actually take any action at all.
Further, a lot of dirt poor people literally rely on Walmart because Walmart was successful at gutting every other business out of their already dirt poor areas. That was literally Walmart’s business model to undersell the competition until they were the only game in town, it’s how they got so huge so fast. Large swathes of the South are like that. There’s a reason they teach their employees how to sign up for food stamps.
If you’re on the highway, need a coffee, and Starbucks is the only thing around, buy the Starbucks.
If Amazon is the only place you can buy that thing you need, buy it from Amazon.
There are plenty of times when the bad option is the only good option. If we teach people that boycotts have to be all or nothing - if we get into this mindset that a single latte means you’re an evil monster who supports genocide - we just engineer a state of despair.
But if we encourage people to reduce rather than cut out, we set an easily achievable goal. And that means it’s a goal that a lot more people will strive for.
If you want to cut out every big corporation entirely from your life, that’s an admirable personal goal, but not one that seems easy or achievable to most people.
Because if you propose that, no one is actually going to do it.
Doing something is always more impactful than shooting for everything and ending up doing nothing. This is a great example of a smartly thought out mass movement; it has a specific goal, and a clearly defined set of terms. Remember, you can always expand or extend. It’s far better to get a small thing moving than try to build a big thing that you never finish.
Also, 40 days is long enough that some people are going to change their shopping habits on a more permanent basis. Creating even a longer impact on Target.
I don’t get why anyone complains about fixed term boycotts anyway. You can just add another 40 days if Target doesn’t get the message. It’s not like you’re signing a contract or something. Boycotts are a negotiation, and in negotiation you always leave yourself wiggle room.
People love to get into this “Only the biggest possible action and nothing else” mindset, and then never actually take any action at all.
Further, a lot of dirt poor people literally rely on Walmart because Walmart was successful at gutting every other business out of their already dirt poor areas. That was literally Walmart’s business model to undersell the competition until they were the only game in town, it’s how they got so huge so fast. Large swathes of the South are like that. There’s a reason they teach their employees how to sign up for food stamps.
100%, perfect is the enemy of good. But it makes little logical sense to give any of these corporations any money or data
If you’re on the highway, need a coffee, and Starbucks is the only thing around, buy the Starbucks.
If Amazon is the only place you can buy that thing you need, buy it from Amazon.
There are plenty of times when the bad option is the only good option. If we teach people that boycotts have to be all or nothing - if we get into this mindset that a single latte means you’re an evil monster who supports genocide - we just engineer a state of despair.
But if we encourage people to reduce rather than cut out, we set an easily achievable goal. And that means it’s a goal that a lot more people will strive for.
If you want to cut out every big corporation entirely from your life, that’s an admirable personal goal, but not one that seems easy or achievable to most people.