hey yall, im a props master, builder, set dresser in the film industry for the last six years.

thats called “greeking” which is used to cover up brands that a film or studio may or may not have the rights to, to avoid copyright, or associating the brand itself with something they may not want to be associated with, and then getting sued for it. (for example i recently worked on a film about a domestic terrorist, and coca cola wanted nothing to do with it. so we either had to turn labels for all of their brands, cover them with fake labels, or edit them in post, or blurr them in the background, etc)

you may be wondering why its called “greeking” and the answer is back in the old days they would remove or scratch off certain letters (we still do this sometimes) until you could look at it and say “its all greek to me” meaning you couldnt understand what it said.