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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Looks like my university’s primary color
Edit: holy shit it is close. I looked up the RGB values, Pantone 448c is (74, 65, 42) and my university’s color is (73, 47, 36)
Is it the university of adelaide?
informally dubbed the “ugliest colour in the world”
“informally” is doing some heavy lifting, the topic is as subjective and disputable as it gets
Yes it’s a real grey area
It looks a little green to me.
they present a drab argument…
Not an ugly colour imo.
But it doesn’t hurt to trademark it, just in case.
I have a backup tooth put away, just in case.
It’s pretty close to “unhealthy diarrhoea” colour. Hard to come with something uglier.
Lots of people buying cars in these kinda colours now with a matt finish. Looks really modern
In fact McDonald’s is this kind of green now too isn’t it?
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Its not even that bad. Tbh I think a pack being hot pink would be far worse.
Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.
Though I’m afraid it would make it more attractive to kids.
the point is to make smoking less attractive to kids to stop them from starting, current addicts aren’t really the target audiance
Gotta keep the cash flowing
?
The goal is literally to stop the cash flowing, the execution is to not fuck over current smokers.
Well I think the horrific teeth will dissuade them lol.
Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.
You can always change the box
Every single packet looks like this by law.
I suppose you could put them in a different sort of box, but no one cares enough about the images on their packet.
That’s what I mean. The guy said “they’d be easier to spot” but you can just store them in whatever box or bag you have
Pink is fun and light-hearted. And I don’t think many smokers would have an issue with it if all the packs were the same color, because it wouldn’t look like they chose the “girly color”.
I must be weird, I kind of like that color.
I love it
Is that what a pack of cigarettes looks like over there? Yeesh!
If you think the pack is shocking, do not look at the price.
$50 for a pack of 25, talk about exploiting free choice
Wow, I had no idea it goes so high. Good for Australia, though. Cigarettes are cancer, literally.
Basic economics. Always tax something with inelastic demand.
Well and the fact that smokers will rely more heavily on the free health system - it’s in the government’s interest to prevent people smoking to save money.
That argument floats around a lot.
At least in my country, cigarettes contribute in taxes 4 times the amount that smokers take out of free healthcare system. Note that we don’t have any “smoking-related stats”, so everything’s included - if you break a leg and you’re a smoker, it’s included in the figure.
Also note that the numbers are few years old but I don’t think the ratio might have changed that much towards smokers contributing less, especially with the constant price increase for cigarettes.
Wow, that’s insanely high! I wonder if that hasn’t had the adverse effect of accidentally turning cigarettes into a sort of “status symbol” item in some places, as you gotta have a good chunk of expendable income to afford a habit like that.
So you’re saying the Aussies found a way to tax the rich while simultaneously shortening their lifespan?
Don’t worry, if you don’t have enough you just spend half of your earnings on them
Are you serious? What in the heck? Are the tobacco lobbyists powerless? They used to run the damned world at one point not too long ago. I mean it’s great that people are abandoning cigarettes, but this is surprising.
They lost like two decades ago.
They’ve moved to mainly selling to 6 year old kids in Indonesia as they know they lost here.
Why would parents let their 6 year old kids smoke cigarettes? There’s very little chance that toddlers are able to get cigarettes without parental assistance.
MANY people have seen the smoking baby on YouTube - the chubby, cheerful two-year-old from Sumatra with a pack-a-day habit. But Ardi Rizal was not a one-off curiosity. In the land of the child smoker, he is one of scores of toddlers and preschoolers addicted to nicotine.
His parents, Iyan Ansori and mother Sulawati, are farmers from a hillside village in West Java. They know their son’s habit is unhealthy, but feel powerless to stop him. He walks down to the local warung, or cafe, to buy his own cigarettes, sometimes staying for a coffee as well. If he’s denied, ‘‘it’s like he’s possessed, he really wants it’’, says Iyan, who smokes a few cigarettes a day himself.
https://www.smh.com.au/world/in-indonesia-big-tobacco-hasnt-got-a-worry-20120825-24tlu.html
RESULTS We mapped 4114 cigarette retailers in Denpasar, the most common type was a kiosk, 3199 (77.8%), followed by mini market/convenience stores, 606 (14.7%). Retailer density was 32.2/km2 and 4.6/1000 population. We found that 37 (9.7 %) of the 379 schools in Denpasar have at least one cigarette retailer within a 25 m radius and 367 (96.8%) within a 250 m radius. Of the 485 audited retailers within a 250 m radius of a school, 281 (57.9%) admitted selling cigarettes to young people and 325 (67.0%) sold cigarettes as single sticks. Cigarette retailers were less likely to sell cigarettes to young people based on distance from schools, but this was only significant at the furthest distance of more than 500 m from schools.
They know their son’s habit is unhealthy, but feel powerless to stop him.
So they’re terrible parents. Of course he really wants it, he’s physically addicted at six years old with zero emotional maturity, or impulse control. It is their job as parents to ensure their child establishes healthy habits, and teach him how to be a human. Six year old kids don’t obtain money freely. Obviously his parents are enabling him.
Same in the UK. They all look like that and have done for years now
My mate usually asks for a pack without the dead kid on it
They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it’s completely unrelated to the risks of smoking.
Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn’t healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.
You simply do not get it.
Shocking images like that put off new smokers and young adults, especially of the new generation who are very health and image conscious. It is working.
The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.
Haha yes that’s what they look like in many countries
Over where? Literally all cig packs I know look like that
Australia, which is in the caption for the picture. They don’t look like that in the US. Where are you?
Outside of the US
Surprise surprise, you’re not the center of the world, and in fact you’re the ones doing the opposite of what the rest of the planet does
Wow, you’re overtly hostile for no reason at all. Good luck with that.
When you’ve been seeing Americans thinking the rest of the world is weird for not doing things only they do for years you tend to be tired of them
Reminds me of how the government forced the tobacco companies to redesign snus containers to be as ugly as possible. Turned out designers loved them
Ooh what is that? I like the font on those.
Boxes of snus. Snus is a kind of smokeless tobacco, used by putting under your lip.
Isn’t it that thing that makes people’s teeth turn red in countries like India?
Naa that’s betel nut / paan in Hindi
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Noctura fanatics are seething
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Man, in the late 70s / 80s, this color (or very similar) was everywhere. Everything was some shade of brown.
Paint the town brown
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