People don’t like it because:
- It’s the new thing. If alcohol were introduced today it would be banned in every country on earth. People tolerate Facebook, Twitter, Insta because that’s what’s been around. They all do the same thing, but TikTok is new and scary.
- Short form video is scary! It’s a new form of entertainment, and old people don’t like new forms of entertainment. See: every newly introduced form of entertainment in history, books included.
- They are misinformed about what data a mobile application can and cannot do, and the level of security built into both iOS and Android. Rest “assured”, they are collecting as much data as they can – just like every app creator on the planet. What they aren’t doing is capturing mic data while you’re sleeping (that’s not how microphones in phones work), stealing your passwords from your clipboard (OS’s notify users about clipboard paste)
- China bad. This primes people to consider negative press about it with a less skeptical eye, feeding the above points. (Don’t misconstrue me as being pro-China, I’m not, and that’s not what this post is about.)
Have you used TikTok? How long do you think videos can last? Because they can be up to 10 minutes; plenty of time for quality content. Not to mention, many longer videos are broken into multiple smaller parts (similar to tweet threads).
To your specific point, there are some excellent WWII scholars producing TikTok content on topics such as countering Holocaust denialism.
Beyond that, there are many things people can learn more efficiently outside of long-form content. Recipes are a great example: search engine algorithms have made recipe websites a complete disaster. Literally no one wants to read (or write) about my step grand uncles 3rd cousins summer cabin, but SEO demands bloat. In a short form video, there’s not as much time for algorthmically mandated filler.
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The video format is made for the device format where most people consume it. It’s just as annoying when someone clips a widescreen formatted video on TikTok. The ability to learn from something isn’t affected by the video being horizontal or vertical.
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There’s more widescreen content because it’s an older format. A video creator doesn’t innately prefer one format or another; they use the format of their platform. This argument is no different than saying “if someone wants to educate, they’ll never use videos, they’ll only use books”.
So I guess after this whole thread, the thing we land on is: agreeing to disagree that “vertical videos are annoying”.