Apple CEO Questions if Advertising With Elon Musk Is Still the Right Thing to Do
www.thewrap.com
"It's something we constantly ask ourselves," he said, also addressing accusations against Elon Musk of giving a platform for antisemitism.
  • funkless_eck@sh.itjust.works
    4·
    1 year ago

    it’s also a business size thing. the bigger your business is, the more you need brand awareness campaigns

    <$1MM businesses don’t need brand awareness, they need buyer behavior campaigns

    >$1B businesses buyer behavior is a mathematical monstrosity, plus brand awareness on top of it