Yelp has started publicly naming and shaming businesses that pay for reviews. The review site’s new index documents businesses offering everything from a crisp $100 bill for leaving the best review to a $400 Home Depot gift card for a five-star review. It also lists every business whose reviews have ever been suspected of suspicious activity, like spamming the site with multiple reviews from a single IP address.
how could we build a federated open replacement for B2C reviews and ratings without getting it corrupted?
One step that could help would be to require proof that you actually went to $location
With code and algorithms