Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Victoria’s Secret was started by a businessman who felt like there should be a store for men to buy lingerie for women. It didn’t go so well. The stores were on the verge of bankruptcy and the company was bought out. The new owner marketed the store towards women and it became the largest lingerie retailer in the US.
Less fun fact : the Ceo of victoria secret,who stepped down in 2020 largely due to these allegations, was heavily involved with Epstein, including giving him a free multi million dollar house, and letting him have “hire and firing” rights at victoria secrets to recruit victims by advertising that he was looking for models.
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“Victoria was made up by a dude.”
I recently discovered the song by Jax.
It was. Because he felt like a creep buying lingerie for his wife at department stores.
What I find funny is that everything she sings about has nothing to with older men in Ohio, but everything to do with female designers and gay stylists on the coasts.
and then the businessman killed himself
Marketing to women doesn’t seem like the secret ingredient to that story.
Out of curiousity, when did this switchover happen?