Umm you would use the same things with a professional camera so what’s your point?

See, I peripherally knew this. The camera only captures what’s there. Light is what makes ‘there’ visible. This would be the same if they used a pro cinema camera.

What’s your point, The Verge?

Was it?: Apple used all the equipment any billion dollar company would use when filming a 30 minute marketing event, but instead of using a dedicated digital camera, they instead demonstrated that their latest phone could be used instead… and you wouldn’t notice until they told you.

Absolutely zero people expected that Apple would create it with an iPhone and a flash light. That doesn’t change the fact that an iPhone was what recorded the footage.

Yes, if you want production quality results, you have to use production quality equipment…which the iPhone can be considered since it clearly helped create that production.

This article is stupid. They would’ve used the fancy equipment even if they used a professional cinema camera.

Anyone who is halfway decent at photography knows lighting is the most important thing. No shit.

Exact same equipment is used with 30k plus cameras, I don’t understand what the aim is here?

In other news, water is wet.

Without light there will be no photography

People underestimate the importance of good lighting for professional video productions, no matter what camera you use.

On another note, why won’t Apple just create a dedicated camera with a CameraOS that can also be a phone if you really really want to.

Honestly, I’m impressed! I watched the embedded video in the article. I thought half the shots were CGI backdrops and such. I was joking with my partner leading up to the Vision Pro announcement about the backgrounds/sets being VR easter eggs for the future headset. Turns out they’re just elaborate set pieces. 😂

Good!

Misleading claims should be exposed for the fraud that they are.

I swear this has to be some intentional ragebaiting from Verge because the person who wrote this article should get checked with a doc

How many years before smartphones will be able to create video of approximately this quality without all the extra equipment?

We talk about computational photography; I suspect we’re moving to a time when our phones will have enough compute power to completely virtualize the act of taking photographs or shooting videos—that is, they will capture the 3D environment in total detail, then allow any change to lighting or camera position after the fact. Like portrait mode taken to its logical conclusion. So you could create videos like Apple’s but with zero extra equipment.

I’m guessing it’s at least 10 years but less than 25.