You won’t get the same results without fancy studio equipment.

Here’s what Apple really means when it says “shot on iPhone”::Behind-the-scenes video of Apple’s recent “Scary Fast” event reveals how it was filmed using an iPhone 15 Pro Max — alongside professional recording equipment and studio lighting.

  • BURN@lemmy.worldEnglish
    761·
    1 year ago

    I thought this was always implied. They’re always going to set it up for optimal settings, and that’s going to include all of the professional lighting and a (probably commercial) director.

    They’re never going to show off what it looks like recording in terrible conditions because that won’t sell. They’re not technically lying either, because it is shot on the iPhone, just replacing the traditional cinema camera with an iPhone, which is actually a legitimate use case.

    I use my iPhone for filming motorsports and it works out great. It’s not cinema camera worthy, but it looks pretty good.

    • agent_flounder@lemmy.worldEnglish
      391·
      1 year ago

      My takeaway is that skills in lighting and cinematography go a long way, so long as the camera is of a certain minimum quality. That was my experience with 35mm still cameras. I didn’t have the top of the line lenses and body but with good lighting and composition and subject, I got some decent photos at least.

      • BURN@lemmy.worldEnglish
        15·
        1 year ago

        100% this

        A good photographer/cinematographer with subpar equipment is going to beat an amateur with all the gear. Limitations bring the best creativity. I love my 50mm prime for that same reason, you have to adapt to what you have, and the art comes out better for it.

  • StrawberryPigtails@lemmy.sdf.orgEnglish
    25·
    1 year ago

    Umm, yea. So?

    There is far more to recording good quality video footage then just the sensor and lens on the camera, just as there is far more to recording good quality audio then just using a mic with a good dynamic range. They are tools, they make things possible. But you can still get crappy results from multi-million dollar professional equipment if you don’t do all (or at least many) of the other things needed to get good make good quality recordings.

    I’m more familiar with audio in a home studio setup rather then video, but if your interested in going down that rabbit hole here’s some videos to get you started:

  • cmnybo@discuss.tchncs.deEnglish
    235·
    1 year ago

    The only reason you would buy all of that expensive equipment and not use a real camera is if you are making a marketing video for your phone.

    • KairuByte@lemmy.dbzer0.comEnglish
      73·
      1 year ago

      You think they wouldn’t be using expensive equipment if they were using an expensive studio quality camera? Lmao.

      • cmnybo@discuss.tchncs.deEnglish
        2·
        1 year ago

        Of course they would be using all of that equipment with a professional camera.

        Normally you wouldn’t use hundreds of thousands of dollars worth of equipment with a cell phone camera.

  • Zoolander@lemmy.worldEnglish
    11·
    1 year ago

    I’m amazed that The Verge is still grinding this axe after all this time… it’s simultaneously pathetic and impressive.

    • EvilBit@lemmy.worldEnglish
      41·
      1 year ago

      I’ve been skipping verge links for years at this point. They’re petty, weird journalists with pretty site design that last I checked was going off the deep end too.

  • AutoTL;DR@lemmings.worldBEnglish
    5·
    1 year ago

    This is the best summary I could come up with:

    Behind-the-scenes footage of Apple’s Monday evening Scary Fast event reveals how it was filmed using an iPhone 15 Pro Max… with the aid of a full suite of professional recording equipment and studio lighting.

    Still images and a video reveal that (unsurprisingly) a great deal of fancy equipment — from drones, gimbals, dollies, industrial set lighting, and other recording accessories — is still required to make iPhone footage look this good.

    Apple has utilized similar but far less extreme setups for previous events that were filmed using iPhones, including the Burberry spring / summer 2014 fashion show.

    It’s a neat way to promote the recording quality of iPhone cameras, but it’s not like everyday folks can recreate these kinds of results at home unless they happen to own a shedload of ludicrously expensive equipment.

    The gear shown in the “Scary Fast” behind-the-scenes footage is fairly standard for big studio productions, but Apple’s implication with these so-called “shot on iPhone” promotions is that anyone can do it if only they buy the newest iPhone.

    For comparison, here’s the recording kit Olivia Rodrigo apparently used to film her own “shot on iPhone” music video for “Get him Back!” using an iPhone 15 Pro — albeit on a much smaller scale because Rodrigo’s no Tim Apple.

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