Most people are buying Macs because of the brand. Just because is Apple they will settle with lower specifications for that enormous price tag. Apple has a reputation for well made and performant devices, made years ago, and they are still reaping the benefits. I believe there is a large percentage of Mac fans who aren’t even checking the competition. They simply buy a Mac, because that’s what they grown to like and love. It’s a flawed and greedy company that successfully grew a fan base.