I always wanted to have one but I was like its a waste of money. Until now. Recently I purchased the newest SE during a black friday session. And now I cannot imagine my phone without the watch. Probably the best iphone accessory ever. It reduces phone screentine, I just check the notification and do not grab up the phone and scroll it immediately. Or I can reply from it. I can also pay with my watch. My phone screen on time is now seriously the half of my average since i have the AW. Also the sport modes for various activites are insanely great and its a great motivation too.