Short version: sometimes, yeah. CP2077 wouldn’t have been able to pay their teams that worked on the game well beyond release date without a good initial turnout for buying the game. You can chalk that up to CDPR having good recognition from the witchers if you want, but it’s pretty obvious they shelled out huge to put the game on the map initially. DLC alone could not have saved the game imo.
All true points. There’s also a point to be made about allocation of resources. Should you be spending millions marketing a broken game?
Short version: sometimes, yeah. CP2077 wouldn’t have been able to pay their teams that worked on the game well beyond release date without a good initial turnout for buying the game. You can chalk that up to CDPR having good recognition from the witchers if you want, but it’s pretty obvious they shelled out huge to put the game on the map initially. DLC alone could not have saved the game imo.