I’m willing to bet this is what happens. Apple is well positioned to eliminate a large number of middlemen involved with credit card transactions.
They could potentially even become their own card company—competing with AMEX, MasterCard, etc. This has so far been impossible due to the grip everyone has on their part of the transaction chain—but if anyone has enough weight and resources to do it, it’s Apple.
Seems they are halfway there, considering you can pay for purchases using Apple Cash if the register accepts NFC payments. And considering any iPhone can act as a register using its NFC reader, they can just handle the transaction themselves if it’s between two Apple devices.
I’m know it’s more complicated than this, but I’ve suspected they’ve been playing the long game on this. Wedge themselves into how the market works currently, get their tech robust, then pull the rug out from everyone when ready.
The question is does Apple want the scrutiny that banks have over them. Part of the article already mentioned that Goldman didn’t like the increased scrutiny that came over their business once they partnered with Apple so I’m sure Apple wouldn’t want the increased scrutiny of becoming a financial institution themselves. Just being the named partner on a card and taking a fee is probably the most they want to do
I’m willing to bet this is what happens. Apple is well positioned to eliminate a large number of middlemen involved with credit card transactions.
They could potentially even become their own card company—competing with AMEX, MasterCard, etc. This has so far been impossible due to the grip everyone has on their part of the transaction chain—but if anyone has enough weight and resources to do it, it’s Apple.
Seems they are halfway there, considering you can pay for purchases using Apple Cash if the register accepts NFC payments. And considering any iPhone can act as a register using its NFC reader, they can just handle the transaction themselves if it’s between two Apple devices.
I’m know it’s more complicated than this, but I’ve suspected they’ve been playing the long game on this. Wedge themselves into how the market works currently, get their tech robust, then pull the rug out from everyone when ready.
Apple Cash is just a Visa Debit Card
really? Only surprising because apple card is mastercard, and it seems weird they would use two different networks?
Yeah it’s totally different. Apple Cash is operated by Green Dot Bank, originally on the Discover network, now on Visa.
The question is does Apple want the scrutiny that banks have over them. Part of the article already mentioned that Goldman didn’t like the increased scrutiny that came over their business once they partnered with Apple so I’m sure Apple wouldn’t want the increased scrutiny of becoming a financial institution themselves. Just being the named partner on a card and taking a fee is probably the most they want to do