From November 28 to December 8, Apple is partnering with The Global Fund to help combat HIV/AIDS. During this limited-time initiative, Apple will donate $1 to The Global Fund for every purchase made using Apple Pay on Apple.com, through the Apple Store app, or at any Apple Store.
My comment got deleted?
This is 0.001% of their net income for 2023, and they may donate up to $1 million.
That’s like someone who makes $100,000 a year donating $100, or $8.33 a month for a year.
This is a good cause, but is also likely a tax write off for apple. It also incentivizes people to use their products, so an overall gain for them.