If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
Lemmy’s biggest problem is lack of users and content, a problem that will right itself. Reddits biggest problem is kowtowing to advertisers, and it’s only going to get worse after the IPO.