If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
They still got the frame completely wrong, unless there’s a different radio segment I didn’t hear. The one I heard was mostly from an expert I had never heard from before who made it seem like “the developers” were mad because they had to pay. They included a single throwaway line from Chris. (I think that’s the Apollo dev’s name.) No mention they the pricing was clearly intended to be unreasonable.
There was a segment today, and one yesterday where they actually put Christian on air for a bit longer and he explained things a little better. The one today was definitely obnoxious. But whatever. There’s a lot of nuance in why the API decision is annoying and some of it really does boil down to old users feeling betrayed or having diverging preference. I definitely feel betrayed, and have a preference not to be tracked on my semi-anonymous internet forum.
But to someone who hasn’t spent a decade+ on Reddit, the argument makes sense I think. The API does represent an opportunity cost. Whether that opportunity cost is grounded in reality, or MBA brain rot is probably outside the scope for All Things Considered