If your first reasoning is correct, then odds are that they’re rushing the IPO before some new scandal blows up, and they’re led to believe that it will blow up soon. I wonder if there’s some reasonable / legal way to dig through this.

If it’s the second reasoning, then raising uncertainty and doubt over the brand should make their shares cost less than toilet paper. Thankfully they’re already shooting their own trotters with this, but we (we = anyone, really) could encourage it by advertising Reddit as just a fancy pyramid scheme behind a forum system.