E3 growing up was like having another Christmas to look forward to. Somewhat bittersweet that it’s effectively gone but E3 has an identity crisis it needs to resolve first.

E3 was started as an industry networking event but overtime morphed to be a consumer facing show as well. With pre-recorded presentations being the norm, the Big 3 don’t have any incentive to pay the ESA to have a space like that.

I think E3 needs to either revert back to an industry networking event or become a PAX-like consumer show.