At first it was all about presenting data in an original looking way. In the end it was about pushing political ideas in your throat using a plain bar graph. It was not about sharing something interesting you found but about taking advantage of a captive audience.
A sub “the tenth dentist” (I forget the specific name) had a system where if you agreed with it you down vote, whereas if you disagree you upvote. I think it made moderation probably kind of tricky (they also had a way to flag things as hugely improbable/karma farming) but it at least kept the spirit of truly unpopular opinions at the forefront.