We could kickstart this / bootstrap this by having people nominate users on every social media platform that has a “like” feature… some sort of organizers of platform-specific voting event on Friday-Sunday April 19 / April 20 / April 21?

April 20 of every year, can we make it a Science themed holiday, Pale Blue Dot?

In the spirit of Mr. X, Carl Sagan? https://www.theguardian.com/science/1999/aug/24/spaceexploration

Each Winner should be given broadcast status to EVERY user of the media platform for up to 420 words 3 times in 12 hours… and they can post links in those 3 messages and chain small Twitter whatever messages if the total doesn’t exceed 420 words.