It seemed strange that Twitter posted this update on its business blog until the company mentioned that rate limiting has had a “minimal” effect on advertising. Many pointed out that limiting the number of tweets users could read per day would make it harder for advertisers to reach users and for Twitter to make money.
…oh, ok.
And no, I don’t really buy their excuses.
Alternately: Everything we do must be top secret, and it’s definitely not because we’re totally making it up as we go with zero actual planning or testing. We pinky swear.
I guess it’s almost an improvement on their poop emoji default non-reply. It looks like this problem was big enough for them to do active damage control; Musk must have been real pissed off.