I cannot overstate the use of your phone as a keyboard. It’s seamless. When a keyboard pops up on the screen, your phone automatically buzzes and asks you if you want to use it to type. Logging into streaming services is also super seamless if you have a password manager on your phone like Apple keychain or LastPass as it can auto-fill from your phones keyboard. This feature alone is worth it to me, but on top of everything everyone else has said… I have 4 Apple TVs and have also bought them as gifts for everyone I care about