Visitors at Louvre look on in shock as Leonardo da Vinci masterpiece attacked by environmental protesters
Two environmental protesters have hurled soup on to the Mona Lisa at the Louvre in Paris, calling for “healthy and sustainable food”. The painting, which was behind bulletproof glass, appeared to be undamaged.
Gallery visitors looked on in shock as two women threw the yellow-coloured soup before climbing under the barrier in front of the work and flanking the splattered painting, their right hands held up in a salute-like gesture.
One of the two activists removed her jacket to reveal a white T-shirt bearing the slogan of the environmental activist group Riposte Alimentaire (Food Response) in black letters.
It’s a dumb action, and this is from someone that supports direct action. How people are talking about an action is critical: the context matters.
The first thing people are going to ask is “why did you do this?” and the answer needs to make sense. Throwing soup on an oil exec, painting their office, etc – something sparks a conversation in a way you can exploit to further the cause.
“Vandalizing” a famous piece of art not even tangentially related to your cause is just going to make people think you’re an asshole and shuts down that potential for a productive discussion.
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Yeah and I’m pretty sure the issue with climate change isn’t a lack of awareness…
Right? Raw shock value is only useful when something isn’t well known. Everyone knows about climate change and has a position.
Great, use “shock value”: but make a worthwhile statement with it too. The goal is to force people to confront an issue, not effortlessly write it off as a childish tantrum and ignore it.