Detroit’s new ‘Hollywood’ sign is up, but some aren’t impressed: Here’s why
www.clickondetroit.com
Ahead of the NFL Draft in Detroit, the city installed its own “Hollywood” style sign along I-94, for visitors to see as they entered the area.

…or is that “Sign of The Helvetica Neue?”

I’ve been trying not to mention it since yesterday, actually since I saw the mockups weeks ago, but I can no longer stay silent. And I’m hoping you all can’t stay silent either.

The D-E-T-R-O-I-T sign on eastbound I-94 stinks. That is what design by committee looks like. That sign falls squarely in the “My Kid Could Do That” category. Where the Avatar logo designer at least skimmed through the font list, whoever’s nephew “designed” this sign just went “Helvetica Neue Bold”…aaaaaaand done. No neurons were harmed, much less awakened, in creating this outdoor sign. At least whoever’s responsible didn’t pick Arial.

I’m not even going to mention that green outline.

Tell me, from what hotel did they steal those letters from?

Okay, !detroit. Your turn. Go on. Tell me I’m wrong. Tell me I’m right. Tell me what you think about this horribly bland, imagination-less outdoor signage, a tribute to nothing.

  • Banzai51English
    2·
    7 months ago

    And none of that art comes from the City government.

    • raoulraoulOP
      1·
      7 months ago

      I’m not sure what that is supposed to mean. Are you referring to the recent murals created by non-native artists? Although I wholeheartedly believe Detroit artists were out and out snubbed and should have been considered long before the controversial outsourcing happened, surely you can’t say the resultant works are of a substandard nature. And in any case, I don’t think the city’s coughed up the cash yet!

      Regarding city-funded work, what about the Isamu Noguchi modernist installations at Hart Plaza? Marshall Fredericks’ The Spirit of Detroit? I’ll concede these aren’t the freshest of examples.

      Then there’s always the privately-funded work such as the Stellantis Detroit Assembly Complex – Mack plant murals by world-reknown muralist, Flint native and Detroit transplant Dr Hubert Massey.

      Then there’s my all-time favorite, “The Fist”.

      Pardon the pun but I believe you’re painting too negatively a picture of Detroit’s municipally-funded art…excluding the second-hand plastic letters along I-94. I don’t want to “wear out my welcome” regarding this debate (I’m the one doing most of the talking!) so I’ll knock it off now. 😁 👍