Meta briefly made Threads available on the web before pulling profiles offline a few hours later. The Verge was able to access Meta CEO Mark Zuckerberg’s first thread (is that what we call them?!) using the web app, and many other brands and creators including Netflix, Gary Vee, and Instagram.
The head of Instagram, Adam Mosseri, already has nearly 2,500 followers, and Zuckerberg has less than 2,000, so it’s safe to say that early Threads access has only been provided to a few thousand testers so far. Alessandro Paluzzi has discovered some of the brands and creators that got early access.
I think the real concern should be that they’ll make it really easy to get on board with, until almost nobody is creating accounts directly with federated instances. Once they have enough penetration, they’ll defederate and force people to choose; them or the Fediverse.
it’s called Embrace-Extend-Extinguish and yes, that’s what people are concerned about.