System would detect paused content on external devices and show ads on top.

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn’t yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there’s no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata “to identify one or more objects” in the video frame, transmit that identification information to a network, and receive and display a “relevant ad” over top of whatever the paused content is.

  • Llewellyn@lemm.eeEnglish
    11·
    3 months ago

    But I can’t pay them.

    Then don’t consume the product. It’s entertainment, not vital goods.

    By the way, where do their salaries come from, in your opinion?

    • melpomenesclevage@lemm.eeEnglish
      21·
      3 months ago

      Okay but then noone should. Theres no way to give money to the people who made this shit. I’m not saying I’m poor, I’m saying there is no vector by which I could.

      And I just said why I’m gonna, and why I’m gonna give more away to everyone else. I’m gonna buy extra tools to do that, just to spite your classist ‘the poor should have no culture’ bullshit.

      • Llewellyn@lemm.eeEnglish
        22·
        3 months ago

        Theres no way to give money to the people who made this shit.

        But there is. Part of the money you pay distributors goes to the creators.

        And by the way: distributors not just “speculate on digital goods” or whatever you seem to imply. They distribute. That means they make goods available through the internet in a convenient way.

        Servers won’t pay for themselves.

        • melpomenesclevage@lemm.eeEnglish
          11·
          3 months ago

          Wait were you calling amazon video Hulu and Netflix convenient? Are you an ad fetishist? Is the best part of a movie figuring out where and how to watch it? I can’t understand another way to believe this.

          • Llewellyn@lemm.eeEnglish
            11·
            3 months ago

            More convenient for me, than torrents: because I watch content either on TV or on phone.

            • melpomenesclevage@lemm.eeEnglish
              1·
              3 months ago

              I have vlc on my phone. Toss an sdcard in yhere, movies for days (more if i rewatch or dont watch while sleeping).

              Dunno about TVs but last time I saw someone use one’s native software it looked like hell to use.

        • melpomenesclevage@lemm.eeEnglish
          11·
          3 months ago

          part of the money you pay to the owners

          Lol no it doesn’t. I saw the contracts the AFL-CIA pushed on the workers, and I know being good bought or beloved doesn’t get people hired again because the shit heads who do get the money send it on cocaine and child slaves and private jets and the worst possible decisions with the capital and IP dipshits like you give them.

          I don’t get my films from Netflix. I torrent them; distribution is a community effort!

          Don’t worry; I give back, keep my seed ratio high, never shut off a torrent until its at least 3:1 etc.