I really don’t get why automotive electronics makers are allergic to having a proper UX team, other than no one else in the industry has one either so it’s not a competitive disadvantage.
My suspicion is that it’s because the shots are called by people who worked their way up doing automotive electronics. As in the microcontrollers inside of engine control units. So UX is kinda foreign.
I really don’t get why automotive electronics makers are allergic to having a proper UX team, other than no one else in the industry has one either so it’s not a competitive disadvantage.
My suspicion is that it’s because the shots are called by people who worked their way up doing automotive electronics. As in the microcontrollers inside of engine control units. So UX is kinda foreign.