That’s not really Forbes serving the malvertising intentionally. If your site hooks into a programmatic advertising stack, the risk of malware exists.
This is from 2016, but it’s mostly true today. If a user is blocking ads and cookies and they disable their ad blocker on a specific site only, there’s little data to know about that user. So you get low $CPM on the bid which is mainly where the malicious ads win bids on actual quality sites.
That’s why most top sites are very strict on who can bid nowadays.
Remember when Forbes loaded malware onto people’s computers after demanding they turn off their ad blockers? Cause I sure do.
Oh wow, I hadn’t heard of this before but boy oh boy
That’s not really Forbes serving the malvertising intentionally. If your site hooks into a programmatic advertising stack, the risk of malware exists. This is from 2016, but it’s mostly true today. If a user is blocking ads and cookies and they disable their ad blocker on a specific site only, there’s little data to know about that user. So you get low $CPM on the bid which is mainly where the malicious ads win bids on actual quality sites. That’s why most top sites are very strict on who can bid nowadays.