User traffic on Twitter has slowed since the launch of Threads, which has already surpassed 100 million sign-ups since its debut last week.

Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

  • pvr@beehaw.orgEnglish
    2·
    1 year ago

    Adam Mosseri (the actual person behind Threads) in the podcast that I linked in a different comment said that’s one of the goals of Threads.

    I doubt it’s going to happen in the next week or two but it seems like they are embracing activitypub.

    It’s a pretty solid interview. It’s a podcast called hard fork.

    Of course Adam knows how to PR and take some of the things he says with a grain of salt but he seems pretty candid.