EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • UnderpantsWeevil@lemmy.worldEnglish
    31·
    6 months ago

    The masses will still buy this shit

    The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.

    I am the kinda guy will will make his own life harder based on morals.

    I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.