“We have not seen any material reaction from consumers,” P&G CFO Andre Schulten said. “So that makes us feel good about our relative position.”
There it is folks. Straight from the horse’s mouth. They won’t do what’s in the best interest of humanity without “material reaction” (ie; an arsonist or maybe even something more extreme.)
Oh no, they’d rather just raise prices to cover the shrinkage.
…Or just raise prices because they want to increase margins and lie and say its because a massive increase in theft or inflation or whatever they want to say and then laugh about it on a public earnings call that you can raise prices however you want because consumers still have to buy certain goods no matter what.
There it is folks. Straight from the horse’s mouth. They won’t do what’s in the best interest of humanity without “material reaction” (ie; an arsonist or maybe even something more extreme.)
If they concluded that they could raise prices to increase profit, they’d do so regardless of theft rates. Those are separate issues.